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Hi there,

I'm Resa and...

I'm so glad you’re here—which means you must be looking for a little help with HubSpot, right? Well, you’re in the perfect place.

To get things rolling, I’ve got a quick form for you. It’ll help me know exactly what you need, so when we connect, we’re ready to dive in, begin the work and  make some magic happen.

 

Once you’ve completed the form, you’ll be able to book a meeting that works for you.

And hey, while you’re here, don’t forget to check out the sections below for all the ways we can make HubSpot work for you. Can’t wait to chat!

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Who Thrives with my Guidance

If you’re wondering who gets the most out of working with me, l'll be upfront and tell it like it is—it’s folks who want to do more than just “get by” with HubSpot. With over a decade of experience working with HubSpot partners globally, plus running a successful HubSpot Diamond partner agency in Israel before joining the HubSpot team at its European headquarters in Ireland, I’ve got a unique angle to help both HubSpot customers and partners reach the next level.

Partners. 

If you’re a HubSpot partner, you’re in the right place. I was leader of the team that brought initiatives like the Accreditations program and Partner Scaled Onboarding (PSO) to life —programmes that are key to your growth and HubSpot’s bigger picture. If you’re all in on being a successful HubSpot partner, mastering these is a must, and I’m here to guide you every step of the way

Customers

Let’s be real—a CRM isn’t just a “nice to have” anymore; it’s an absolute game-changer. But most businesses are only scratching the surface. Maybe that's you and the reason why you're here.  I’ve spent the past ten years setting up hundreds of CRM systems across countless industries, and I’ve seen it time and again: people aren’t getting the full juice out of their CRM. If you’re feeling like your CRM isn’t giving you the insights you need, or you’re missing the mark on measuring sales and marketing impact—you’re in the right place.

Ready to see what we can do together? Click below to discover how we can tailor solutions to fit your needs as a HubSpot partner or customer. Let’s get started!

Let's explore how I can support your success!

Click the image below that matches your role—Partner or Customer.

How I Help HubSpot Partners Thrive

With more than a decade of experience collaborating with HubSpot partners around the world, running a successful HubSpot Diamond agency in Israel, and being part of the team in Europe that built partner service programmes at HubSpot—I’ve seen and solved it all. My specialty? Delivering real value to partners in the areas that matter most.

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Accreditations Consultation

The Accreditations consultation is a 30-minute Zoom session where you can address any questions or concerns about the Accreditations process and your application. Please note that this is not a service to submit your accreditation on your behalf—it’s a focused session to review and clarify any uncertainties you might have.

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Business Consulting

Growing a successful HubSpot agency involves many moving parts—from building a skilled and motivated team to attracting the right clients and effectively navigating the HubSpot ecosystem to leverage its resources. During this 1-hour consultation, I’ll share valuable advice and proven strategies from my own success to help guide you on your journey.

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Team Training

In 2025, I’ll be offering limited slots for Team Training sessions tailored specifically for partner employees. This focused training is designed to help your team attract the right clients and, most importantly, convert new customers into long-term retainer clients—the foundation of any successful agency. If you’re interested in this specialized training, book a 30-minute call to discuss the details.

- End of Year Offer -

Let's Talk about your growth

Additional Resources for Partners

I encourage you to explore the wealth of resources available to you within the HubSpot ecosystem as a partner.

How I Help Customers Get the Most Out of HubSpot

You’ve invested in a powerful platform like HubSpot to grow your business—but maybe you’re still feeling stuck when it comes to fully unlocking its potential. If you’re like many businesses I’ve worked with, you might be struggling with some of these growth pains:

  1. Lack of Visibility into Sales Team Activities

  2. Uncertainty About Lead Quality

  3. Integration Challenges with Custom Systems

Sound familiar? Know that you are not alone. What makes you stand out is your desire to get help. With my in-depth knowledge of HubSpot and a tailored approach to your challenges, I can help turn your roadblocks into stepping stones by transforming HubSpot into the growth engine you know it can be. Scroll down to explore the services I offer and see how we can work together to make your CRM platform the powerful engine it can be.

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HubSpot Consultation

Feel free to book a 30-minute call with me to discuss any challenges or brainstorm ideas. I’ll provide guidance and direction to help your internal team make progress. If needed, I’m also happy to recommend a trusted solution partner who can assist further.

Checklist

HubSpot Audit

If your system isn’t providing the reports you need, it’s a clear sign it’s time for an audit. I offer a comprehensive 10-day audit that delivers a detailed report highlighting what’s not working in your system and provides clear, actionable steps to fix it.

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HubSpot Team Training

As a company leader, if you’re unsure whether your sales team’s tactics are truly effective, it’s often a sign that your team isn't using HubSpot correctly. My tailored training not only helps your sales team understand how to use HubSpot but ensures the system is configured to give you the visibility and insights you need to evaluate and improve their performance.

- Exclusive offer until Jan 31 -

Schedule your Intro Call

Additional Resources for Customers

HubSpot offers a wealth of resources designed to help customers. Be sure to explore them, as they provide valuable information and insights to support your success.

The Ultimate HubSpot Handbook

Drawing on over a decade of experience working across multiple sectors and industries all across the globe, I’ve written the only training handbook to help you think strategically about configuring your system to meet your unique needs. It also provides step-by-step instructions on how to set up key structures within the HubSpot Sales and Marketing Hub.

 
We're talking tips, tools, and tonic.


Published in 2022, this book focuses on foundational setup processes and doesn’t cover newer features, particularly those related to AI, which HubSpot has significantly advanced since then. While this book is being updated to address AI, there are many trusted partners who can guide you through those developments. Consider this handbook the perfect  path to get you the solid jumpstart you need.


You can purchase the book on Amazon here.

My 
Story

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This is Me

In 2016, I co-founded Cacao Media, became a HubSpot Diamond partner, and shared my knowledge through workshops, conferences, and 1:1 coaching programmes. To help as many partners as possible, I wrote the ultimate HubSpot Handbook, now available on Amazon.

 

Fast forward to today, and my story has taken some amazing turns. After selling Cacao Media to ScaleOps, another HubSpot Diamond Partner, I joined HubSpot at its European headquarters in May 2022 as Partner Engagement Manager. There, I led a team to build the Accreditations Programme to scale services and guide partners to thrive.

Now I'm following a dream—one that didn't quite fit in a cubicle. In November 2024, I embarked on a lifelong adventure: traveling the world with my family while exploring new business horizons.

I believe in growth, connection, and seizing every opportunity life gives you.

 

If you want to connect, talk HubSpot, or just say hello, drop me a message on LinkedIn. I’m here to share, support, and celebrate this incredible journey of success with you.

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Want to chat? Book a meeting with me here

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Get More Tips & Strategies Here...

Episode #6: Talking Sales Enablement, Marketing & HubSpot w/ Resa Gooding
39:06

Episode #6: Talking Sales Enablement, Marketing & HubSpot w/ Resa Gooding

It was an honour to chat with a good friend and colleague Resa Gooding, Client Services Manager of Cacao Media - Israel for a couple of reasons; 1) Resa and I share a similar passion for supporting & enabling team (Sales & Marketing) in being at their very best. 2) Resa saw an opportunity took it and now has one of the most successful agencies in Israel. 3) Last but most importantly, Resa is a woman of the soil of Trinidad & Tobago. In this episode, we talk about her journey in becoming who she is today and of course we talk what we love which is Sales Enablement, Marketing & HubSpot. About Cacao Media: teams and Cacao Media is a Marketing & Sales Automation company, that trains your in-house teams while executing their Digital Marketing strategies. They are also the second most successful HubSpot Certified Agency Partner in Israel. Interview Topics Timestamps: Topic: Entrepreneurship Introduction: 00:00 1) Thirteen Years in Israel: 01:50 2) Seeing a Gap and making it an Opportunity: 02:14 3) Coming Across HubSpot: 03:14 Topic: Sales Enablement 4) Sales Enablement - What is it? 05:33 5) Sales Enablement Process: 07:44 6) Examples of Resources: 08:16 Topic: Marketing 7) Marketing teams are Digital Sales teams: 09:40 8) Marketings Role: 10:35 9) Traditional Marketing brings no ROI: 10:43 10) Marketing & Sales Alignment: 11:13 11) Marketing's KPIs have to change 12) Repurposing Your Budget: 16:53 13) Sales teams need to be enabled: 17:48 14) Jobs are becoming more vulnerable: 18:25 15) Make your process frictionless: 18:54 16) COVID19 has changed Field Sales: 18:30 17) Companies lack digital infrastructure: 20:33 Topic: CRM 18) Bad Culture & the Big Brother Mindset: 22:23 19) How to improve sales team CRM Adoption: 25:05 20) How CRM Helps Sales Reps: 25:32 21) Automation: 27:59 Topic: Hubspot 22) The simple thing to understand about HubSpot: 29:00 23) Getting a lot for Free: 30:55 24) HubSpot Webchat: 31:40 25) How HubSpot helps support the process: 33:00 26) Deal Forecasting & Sales Activities: 34:40 27) Using tasks to stay productive: 35:00 28) Other Great Features: 36:50 If you enjoyed this episode and felt it would be valuable to others, please like and share. Want to stay up to date with other episode releases, HubSpot Video Tutorials, Sales Tips, etc., then subscribe; we'd love to have you in the family.
Why Your Business Should Invest in CRM and Not Rely on Excel | Resa Gooding
20:53

Why Your Business Should Invest in CRM and Not Rely on Excel | Resa Gooding

Welcome to another expert insight interview of SalePOP! Here we are interviewing Resa Gooding who is an expert in multiple digital marketing disciplines, including marketing automation and closed-loop reporting with Heads of Sales. She is extremely passionate and knowledgeable about digital media and has an in-depth understanding of inbound marketing and sales enablement best practices to help companies generate immediate and sustained marketing success. Here we are discussing the following points: Today we will be talking about CRM and one of the amazing features linked to the same is that a lot of originations still use Excel or spreadsheets and some large organizations are doing the same too; even the international global enterprises still rely on spreadsheets to run their sales operations. This does not seem sustainable. It is often seen that people try to boil the ocean and that is a wrong thing to you. Proceeding step by step is really essential. You should send implementation milestones and get your salespeople using some of the basic functionality and that will make their life better. And it will prove to be a win-win for the salesperson. There are plenty of examples of fantastically complex Excel spreadsheets with macros and all this stuff going on. The problem is they often created originally by somebody and then taken over by somebody else. Before you know it, nobody really knows how to operate the thing and it can’t be updated and it's not dynamic. About SalesPOP!: It is a modern digital magazine, aimed at empowering sales leaders, sales management, sales professionals and entrepreneurs to achieve success. As a multi-media platform, we bring you to live sales expert interviews with top professionals giving you pro tips on how to be more successful in sales. View our online magazine for more written content, video, slideshares and infographics, e-publications and even free tools. If you like watching this video, don’t forget to hit the LIKE button. To get more detailed knowledge on sales management and planning, subscribe to our channel and share this video with your friends and loved ones. Share your views or any query in the comment section below! Till then, watch the other helpful videos on the channel and a few of the videos are linked below: 01. What Should Salespeople Do When Their Values are Confronted at Work | Andy Rudin Link: https://youtu.be/gp48zRv7EVs 02. How to Double Your Sales in 2020 with Patricia Fripp Link: https://youtu.be/x7tSJkgGYsU 03. What is the meaning of relationship economy | John DiJulius Link: https://youtu.be/eqZfYX2HA6w Find more sales pro advice by connecting with us: Website: https://salespop.net Sales Professional Interviews: https://salespop.net/media/sales-expert-insights-series/ Sales Chats: https://salespop.net/media/saleschats/ Facebook: https://www.facebook.com/RealSalesPOP Twitter: https://twitter.com/realsalespop LinkedIn: https://www.linkedin.com/showcase/sales-pop/ #crmsystem #smallbusiness #profitablesales
Resa is one of these personalities that stuck in your mind for days, her level of professionalism and expertise in Digital Marketing disciplines as Marketing Automation and Demand Generation among others are hard to match.

Jonathan Cohen, Marketing Operations at RAD

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